
Announcement of new ICF Level 1 Accreditation for Performance Coach Pathway and all you need to know about the latest ICF changes.
– 2 mins read –
The International Coaching Federation (ICF) has changed their accreditation and coach credentialing process. The new three-level accreditation structure aligns with their three credentials ACC, PCC and MCC.
- ICF Level 1 Accreditation replaces ACSTH accreditation.
- Performance Evaluation is delivered by the Coaching Education provider, not ICF.
- New ICF Credentialing Exam.
What it means for you:
- Our Performance Coach | Silver Plan is now ICF Level 1 accredited.
- We’ve changed the names and numbers of our program modules to avoid confusion with the three ICF paths (see below).
- After your Performance Evaluation we’ll issue the ICF Level 1 Certificate. You can then apply for an Associate Certified Coach (ACC) credential via the ICF Level 1 Path.

As a result of ICF changing the name of their path, we’re excited to announce the new naming of our Coach Certification Pathway modules: *
- Bronze Plan:
Module 1: Coaching for Performance | Foundation
4 months of Coach Club
- Silver Plan:
Module 1: Coaching for Performance | Foundation
Module 2: Coaching for Performance | Intermediate
Module 3: Coaching for Performance | Advanced
Impact 360 assessment
Mentor Coaching
12 months of Coach Club
- Gold Plan:
Module 1: Coaching for Performance | Foundation
Module 2: Coaching for Performance | Intermediate
Module 3: Coaching for Performance | Advanced
Module 4: Coaching for Transformation
Module 5: Self-Transformation
Module 6: Advanced Coaching for Transformation
Impact 360 assessment
Mentor Coaching
24 months Coach Club
* Mapping old module numbers to new:
Level 1 = Module 1
Level 2.1 & Level 2.2 = Module 2 & Module 3
Level 3.1, Level 3.2 & Level 3.3 = Module 4, Module 5 & Module 6
Refer to the infographic below to familiarize yourself with our set program. Our team are happy to assist or support you on any queries you may have.

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How can your sales force develop a buyer-centred approach to selling?
Sir John and his colleagues at Performance Consultants were the first to take coaching into the workplace and coined the term “performance coaching” in the early 1980s. We continue to lead the field in performance improvement through coaching leadership training.
Select one of the options shown. Or get in touch and one of our world-class leadership development consultants will work with you to create a tailored programme that meets your specific needs.
- Attend a Coaching Course – experience the benefits of coaching first hand. See our Global Training Calendar to find the right course for you
- Transformational Leader Pathway – learn how to be a leader–coach with a coaching leadership style that creates a culture of high performance for you, your team and entire organization
- Performance Coach Certification – become a coach or take your coaching skills to the next level so that you can practise transformational leadership coaching
- Individual Coaching (1:1) – take your leadership to the next level with a tailored, fast-track professional development coaching programme
- Team Development – unlock the next level of potential in your team with team coaching
Discover how to overcome entrenched dependent cultures.
– 5 mins read –
In this article:
The Performance Curve

Early in my career I joined a huge global organization in the oil and gas sector. Its culture was very much in the Dependent zone as illustrated by The Performance Curve.
When our MD Tiffany Gaskell polled the audience at the recent Corporate L&D Summit in Barcelona, she found that most of the delegates also identified their organizational culture as Dependent. I found this curious, not least because my personal experience was about a decade ago. It doesn’t seem much has changed.
The stickiness of Dependent cultures can be attributed to a number of factors. For me, the most prevalent, and arguably the most deeply ingrained in our society, is how we are educated. The excellent Ken Robinson Ted Talk ‘Do Schools Kill Creativity?’ points out that a theme of the school system is that it conditions children to be compliant and to avoid taking risks.
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In schools, compliance is rewarded with smiles and stars, non-compliance is punished with frowns and detention, innovation is not encouraged because it’s not in the curriculum. This is the reality for us (in the UK at least), from the ages of 4 to 16 – the most impressionable time of our lives. The respect for rule and order is important for a functioning society but it’s also creating a world where businesses are built on the same paradigms.
The upshot is that people in Dependent cultures are often waiting to be told what to do, managers see their role as command and control, and corporate politics abounds. Of course, it’s a complex issue but our experience is that mindsets such as these, stifle engagement, innovation and ultimately dampen an organization’s potential.
If you’re reading this you are on our website, so you’re probably aware that coaching might have a part to play in tackling this trickiest of challenges. Shifting an organization along The Performance Curve requires a systemic change, leaders that are able to lead a transformation and walk-the-talk. It’s also not just about a single enlightened leader asking good questions, empowering and developing their team, it needs to happen all at once, in one big push.
My point is really, a simple one. If you’re looking to change your organization’s culture, don’t go in softly. Think broader than a single Level 1 coaching programme for your executive team, consider how the feeling and the environment will change to foster the mindsets and behaviours of Interdependence.
If you would like to talk about how your organization could move up the curve, please get in touch.

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Sir John and his colleagues at Performance Consultants were the first to take coaching into the workplace and coined the term “performance coaching” in the early 1980s. We continue to lead the field in performance improvement through coaching leadership training.
Select one of the options shown. Or get in touch and one of our world-class leadership development consultants will work with you to create a tailored programme that meets your specific needs.
- Attend a Coaching Course – experience the benefits of coaching first hand. See our Global Training Calendar to find the right course for you
- Transformational Leader Pathway – learn how to be a leader–coach with a coaching leadership style that creates a culture of high performance for you, your team and entire organization
- Performance Coach Certification – become a coach or take your coaching skills to the next level so that you can practise transformational leadership coaching
- Individual Coaching (1:1) – take your leadership to the next level with a tailored, fast-track professional development coaching programme
- Team Development – unlock the next level of potential in your team with team coaching

Discover how performance reviews can bring out the best in your employees.
– 5 mins read –
Performance reviews: just the words can fill us with dread, whether manager or team member. We surveyed 150 people last week on the words that sprung to mind, and they included “difficult conversations”, “delivering bad news”, “time-consuming”, “negative”, “hard”. But we see performance reviews as a real opportunity to have positive discussions – and we would like to share a few pointers to help you sail through them this year.
Firstly, performance reviews need to be meaningful and impactful to the employee and should leave them feeling valued, confident, better prepared and more motivated. Whether you call them appraisals, evaluations, year-end performance reviews or 180 degree feedbacks, these sessions can so often go off-track. We recommend you begin by setting a positive intention for the outcome of each conversation and keep your intention in mind from start to finish. In this way, you can focus on getting the highest performance while also strengthening relationships, employee engagement and retention.
A typical performance review is held as a year-end conversation. One of the hardest conversations to have, they are most beneficial if held as just one of a series of on-going conversations. To avoid surprises at the end of the year, it’s important to have regular meetings throughout the year, checking not only performance but also looking out for any lack of alignment. After all, investing time to prepare properly for each employee’s year-end performance review is time saved during the rest of the year.
How do we guarantee our performance reviews deliver their full impact?
Capture regular examples you can share that will serve to improve performance, behaviour and relationships. When did they miss, achieve or exceed? What was their behaviour before, during, after? What was the impact on the team and the organization? Over the years, managers and employees alike have come to think that only negative feedback is constructive and tend to dismiss positive feedback. Having real examples ensures that all feedback is perceived as genuine and valuable. Some employees feel threatened just hearing the word “feedback” (again, because we so often have negative connotations). And many managers find it a real challenge to deliver the feedback that people need to hear, particularly when they want an employee to change their behaviour.
We have created a Coaching Feedback Framework that allows employees to identify their own strengths and recognize where they need to improve. It helps managers to acknowledge and celebrate these strengths and successes, clearly communicate any changes they want to see and to consolidate the employee’s valuable insights and learning from the feedback process. The Coaching Feedback Framework makes it easy for a manager to lay the groundwork so an employee is receptive (and eager for) feedback, while building their self-esteem and motivation to elicit the highest possible performance in the next year.
But feedback is just one part of the appraisal conversation. A truly successful performance review needs a clear structure that includes preparation, context setting, feedback, actions and accountability. Coaching skills will ensure clarity, collaboration and positivity that all create a possibility for your employees to grow, develop and achieve their career aspirations. Performance management built on a coaching approach is perfect for developing and retaining top talent and leads to greater alignment and better-performing employees at all levels.
It’s important that the review process isn’t seen as a necessary evil, to tick a box. It needs to be part of the values of the organization, and part of the fabric of the organization’s culture – its system of shared assumptions, values and beliefs which govern how people behave in an organization.
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If you are interested to learn more about our coaching roadmap for successful year-end conversations, our coaching skills workshops, e-Learning modules or live webinars such as “5 Steps to Successful Performance Reviews”, please email [email protected] or call +44 (0)20 3903 0011.

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- Performance Coach Module 1
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How can you bring coaching into your organization?
Sir John and his colleagues at Performance Consultants were the first to take coaching into the workplace and coined the term “performance coaching” in the early 1980s. We continue to lead the field in performance improvement through coaching leadership training.
Select one of the options shown. Or get in touch and one of our world-class leadership development consultants will work with you to create a tailored programme that meets your specific needs.
- Attend a Coaching Course – experience the benefits of coaching first hand. See our Global Training Calendar to find the right course for you
- Transformational Leader Pathway – learn how to be a leader–coach with a coaching leadership style that creates a culture of high performance for you, your team and entire organization
- Performance Coach Certification – become a coach or take your coaching skills to the next level so that you can practise transformational leadership coaching
- Individual Coaching (1:1) – take your leadership to the next level with a tailored, fast-track professional development coaching programme
- Team Development – unlock the next level of potential in your team with team coaching

Performance Consultants China Managing Director, Jeffrey Wu, talks about leading through COVID-19
– 5 mins read –
What has Performance Consultants been doing in China to help leaders and organizations navigate through the crisis and beyond?
Covid-19 has had a profound impact on business and everyday life throughout China. While we have managed to contain the spread of the virus, the road to domestic recovery is full of complexity and uncertainty. The news now is dominated by imported cases of the virus in citizens returning home from abroad and the extent of asymptomatic cases remains unclear.
As a result, social distancing is still in full effect for the whole of China, with only a partial re-opening of schools under way, in a closely controlled approach. Many of the restrictions on hospitality industries are still in place. For months we have been living in this changed world. Our “new normal” is uncertain, and uncharted. This sense of ambiguity is resonating as never before and we are understanding that we are all inter-linked and dependent on each other. Within China and globally, we need to work together and nurture an interdependent mindset to get through this crisis.
In the face of these challenges, PCI China together with our local associates have been actively helping leaders and organizations on multiple fronts.
In collaboration with leading training institutions and management magazines, we’ve hosted a series of online podcasts on leadership in a time of crisis and uncertainty. We have looked at how leaders and organizations can develop a “trust” mindset and build high-performing teams while working remotely. With entrepreneurs, we have been exploring approaches to transform their business in the face of Covid-19 challenges. For me, these sessions and the feedback from attendees have shown how a coaching approach is truly the right direction for leaders in these turbulent times, enabling organizations to release the creativity and potential in their people and build the interdependent cultures essential to both productivity and the human spirit.
Our local associates are also contributing in similar ways. For example, one of our associates Daniel Zhao has been collaborating with two of his fellow coaches, donating their time and effort to create an online workshop, titled “Creating Meaningful Work”, which aims to help organizational leaders to find deeper meaning in their personal mission and work. Many of our colleagues in coaching have been making similar efforts to help our clients and communities.
With traditional face-to-face training at a stand-still, we have launched a number of online learning products and services to enable coaches and organizations to continue, or to accelerate their development in this rapidly-changing landscape. The online workshop version of the Coaching for Performance Level 1 program has received rave reviews from participants. We have also launched GROW Training for Leaders in China. These flexible and efficient self-paced learning solutions have provided a much-needed option for organizations looking to promote a coaching leadership style in junior managers. And we have also recorded a full-length video podcast programme to further share the knowledge and real-life application of a coaching leadership style in small and medium-sized organizations and teams.
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What advice can you give for leaders working in other countries?
Here’s what we have learned from China’s experiences in dealing with Covid-19 and its impact:
- Those working in learning and development are not going to be able to deliver in-person learning in most places due to social distancing. This is expected to last for a while. Many people worry about the effectiveness of an online workshop but we have seen this is highly effective. Done right, the experience and learning from a virtual workshop can be as powerful as in-person, and people living in isolation are sustained and inspired by the genuine human connection that technology enables. In the midst of this great change, there is an opportunity to equip people with the skills needed in this “VUCA world”.
- The crisis can serve as a springboard to build a more interdependent way of working into the business. With people working from home in extended fashion, traditional “command and control” management reveals its limitations. Forward-looking leaders are using a coaching leadership style to create better partnership working and a purpose-driven team that can deliver higher performance.
What opportunities do you see for multinational organizations that have a presence in China?
The virus has shown us that, now more than ever, we need to work together and find creative ways to cooperate. Already, all around the world we are seeing examples where humankind is rising to meet this challenge and extraordinary new ways of thinking are opening up.
At the same time, the virus is leaving no individual, organization or nation unaffected and this time is fraught with anxiety and heightening geopolitical sensitivities. Before Covid-19, many countries around the world were seeing rising nationalist sentiment and in some cases this is being exacerbated by leaders, leading many to fear the end of globalization even as others argue this has never been more important.
In many ways this is a crisis of trust and interdependence is our opportunity.
Faced with these opposing forces and the volatile environment, the old adage to “think global, act local” applies. Multinationals will need to place greater trust in their Chinese management team, who will have much better awareness of local nuance and how to navigate the current complexities.
The Chinese government is still fully committed to multilateralism and China’s domestic market continues to present very attractive opportunities for multinational organizations. I believe those foreign brands that can foster deeper connection with Chinese values in the post-pandemic world, while remaining true to their vision and mission, will have a decisive edge over their competitors. And, by being open to working in collaborative ways they may not have conceived of pre-Covid-19, these businesses can make a major contribution to the world’s recovery.

It is our mission to support leaders to rise to the challenge created by COVID-19. Get in touch to find out how we can help you.

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Sir John and his colleagues at Performance Consultants were the first to take coaching into the workplace and coined the term “performance coaching” in the early 1980s. We continue to lead the field in performance improvement through coaching leadership training.
Select one of the options shown. Or get in touch and one of our world-class leadership development consultants will work with you to create a tailored programme that meets your specific needs.
- Attend a Coaching Course – experience the benefits of coaching first hand. See our Global Training Calendar to find the right course for you
- Transformational Leader Pathway – learn how to be a leader–coach with a coaching leadership style that creates a culture of high performance for you, your team and entire organization
- Performance Coach Certification – become a coach or take your coaching skills to the next level so that you can practise transformational leadership coaching
- Individual Coaching (1:1) – take your leadership to the next level with a tailored, fast-track professional development coaching programme
- Team Development – unlock the next level of potential in your team with team coaching

We asked our MD, Tiffany Gaskell, for some reflections on 2019 and the year ahead.
– 5 mins read –
In this article:
- What are the two words that sum this year up for you, and what do they tell you about 2020?
- Where do you think coaching is now versus 2018?
- What’s the biggest challenge you’ve seen to coaching this year?
- What are the two key things you focused on this year?
- You mentioned digital products, what are they?
- What new clients have you signed up in 2019?
- What are your predictions for 2020?
- What are your personal highlights?
- Anything else?
What are the two words that sum this year up for you, and what do they tell you about 2020?
My two words would be surprising and exciting. And what they tell me about 2020 is that everything is possible. Our mission is to enable a leadership that is fit for the 21st Century. One that is ethical, sustainable and profitable. This is finally becoming a mainstream requirement and that is exciting.
Where do you think coaching is now versus 2018?
Coaching has gone mainstream in 2019 and we at Performance Consultants continue to light the way. We have received a massive amount of support through respected organizations and our clients who now recognize coaching as fundamental to the transformational leadership needed today.
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What is the biggest challenge you have seen to coaching this year?
In April, the publication of Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell signalled to me that the term ‘coach’ is becoming commonplace at world-leading companies like Google. Unfortunately, the activity and philosophy of ‘coaching’ continues to be confused with the activity and philosophy of ‘mentoring’. For me, the latter sells the management style of leaders advising or telling a junior person what to do. This approach stifles empowerment and entrepreneurialism and is the opposite of coaching. The confusion means we often spend our initial meetings with clients educating them about what a coaching leadership style actually is.
What are the two key things you focused on this year?
Scale and relationships. ‘Scale’ because we have invested heavily in new digital products that support our flagship programmes Coaching for Performance and Licensed to Lead. And ‘relationships’ because our strategic focus has been to create stronger partnerships with clients. We really want to be holding hands with our clients over the longer term so we can help them to embed high-performance coaching cultures. In the past I think we have sometimes been guilty of delivering great programmes and moving on – simply because we were set up as more of a training company than a consultancy. Now we have added in consultancy so that we can support our clients in a broader sense and with deeper partnerships. With this comes the ability to effect lasting change on whole organizations.
You mentioned digital products, what are they?
We have been busy! There are three new digital products this year. Without going into too much detail, there is GROW Digital Training for Leaders – a standalone or part-facilitated online programme which focuses on the GROW Model.
Then we have Impact 360 – a new kind of 360 assessment that benchmarks leaders and companies against our Performance Curve. The tool allows people to see how they can move towards the Interdependent Coaching Culture that is the key to high performance. Thousands of people will be using Impact 360 in 2020. I am particularly excited about this because we will gather data from different industries on business culture and how it impacts the bottom-line.
The third new product is our bespoke habit-building ‘nudge’ programme. We have created a digitally delivered daily challenge or reflection to build new habits. Leaders and coaches are encouraged to do something differently every day, built around our in-person or online workshops.
What new clients have you signed up in 2019?
Some of them I can’t talk about but they’re big. Game-changers. Those I can mention by name are Heineken, Lidl, Anglo American and Collins Aerospace – companies with global reach and the vision and commitment to tap into the potential of their people. Also, the Performance Consultants European group, together with our local partner in Brussels, won the Framework contract to provide coaching to the European Union (EU) institutions, bodies and agencies such as the Commission, Parliament and Council.
In China, under our great MD, Jeffrey Wu, the operation has really taken off! Chinese organizations are starting to wake up to the power of coaching – it’s extraordinary.
What are your predictions for 2020?
We are growing. By the end of next year we will be a bigger business with more clients. I suppose I would say that, but it’s true. I think 2019 has been a tough year geopolitically and I don’t see any signs of that changing in 2020. The environment and sustainability are increasingly going to play a role in business strategy as well. Enlightened leaders make better choices for future generations and coaching will continue to play a role.
What are your personal highlights?
My personal highlights are being interviewed by Michael Lewis, bestselling author of The Big Short. As an ex-banker, this was a major deal for me. I think I should have been interviewing him! And being included as a thought leader in the Special Report on Coaching and Leadership for the Association for Coaching which is coming out January 2020.
Anything else?
Yes, I would like to acknowledge the extraordinary work of all of our team globally. It is an honour to do this work and to do it with like-minded people who are passionate about it, thank you! I can’t wait to see what we will achieve together in 2020!

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How can you bring coaching into your organization?
Sir John and his colleagues at Performance Consultants were the first to take coaching into the workplace and coined the term “performance coaching” in the early 1980s. We continue to lead the field in performance improvement through coaching leadership training.
Select one of the options shown. Or get in touch and one of our world-class leadership development consultants will work with you to create a tailored programme that meets your specific needs.
- Attend a Coaching Course – experience the benefits of coaching first hand. See our Global Training Calendar to find the right course for you
- Transformational Leader Pathway – learn how to be a leader–coach with a coaching leadership style that creates a culture of high performance for you, your team and entire organization
- Performance Coach Certification – become a coach or take your coaching skills to the next level so that you can practise transformational leadership coaching
- Individual Coaching (1:1) – take your leadership to the next level with a tailored, fast-track professional development coaching programme
- Team Development – unlock the next level of potential in your team with team coaching

Our Managing Director Tiffany Gaskell and Charlie Kneen traveled to Barcelona for the 4th Annual Corporate Learning & Development Summit. As they were preparing, we asked them how a Coaching Leadership Mindset can be applied to conference speaking.
– 5 mins read –
In this article:
- When is this year’s L&D Summit and what’s the focus?
- What will you be speaking about?
- We’re obviously all jealous, have you been to Barcelona before?
- Do you enjoy speaking at conferences?
- What tips do you have for leaders or coaches speaking at conferences?
- Anything else?
- Thanks for chatting. Anything else you’d like to say to our readers?
When is this year’s L&D Summit and what’s the focus?
Tiffany: The summit is this week, on 23rd and 24th May. It will bring together L&D decision-makers and senior leaders. I’m speaking on Thursday afternoon and looking forward to lots of rich conversations around performance, leadership and organizational culture.
Charlie: I’ll be there both days. Some of the key topics we’re focusing on this year are innovation, digital and social learning.
What will you be speaking about?
Tiffany: I’ll be speaking about how you can really change the mindset and create the optimal culture for performance, and how L&D needs to be at the heart of organizational strategy.
Charlie: I’m Chairing the conference. There’s lots of opportunity to use my coaching skills in this role and I’m really looking forward to facilitating an engaging event.
We’re obviously all jealous, have you been to Barcelona before?
Tiffany: Yes, a long time ago. I’m thrilled to be returning to this exciting city.
Charlie: I was there for last year’s L&D Summit. I’m taking a few extra days afterwards so my wife and I can have a mini-holiday.
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Do you enjoy speaking at conferences?
Tiffany: Yes, I’m so pleased to be going to the 4th Annual Corporate L&D Summit. It’s a great opportunity to share ideas that I believe will really make a difference to people’s lives. Remembering that helps me overcome any nerves about public speaking!
Charlie: I attend more than I speak. I find them a great way to connect with other leaders, find out what current priorities are for companies and stay up to date with the trends in digital learning and coaching.
What tips do you have for leaders or coaches speaking at conferences?
Tiffany: There are lots of relevant coaching skills you can apply. I like to “walk alongside” the audience to meet people where they are, asking questions to generate thought and, as much as possible, make it a conversation. As with coaching, my aim is to be a facilitator of learning.
Charlie: My tip would be to draw a graph of your conference talk. On the y axis put experience (high or low) and on the x axis the different parts of your talk. Then plot how you think the audience will experience it over time. Obviously there are highs and lows. The question is, what can you do at the lower points to improve things at those moments? My second tip is simple, smile! So often I see speakers who look like they’re hating every second of the talk. It makes the audience feel anxious and they’re less likely to learn something useful.
Anything else?
Tiffany: I think it’s important to remember that people will be hearing you with different levels of experience of your subject, sometimes none. It’s easy to forget that and speak at a level that people can’t connect to. So, generally I test my talks on someone who doesn’t have a coaching background to make sure it makes sense to them.
Charlie: Everyone is different. I’m usually pretty relaxed and happiest when I’ve prepared the key points, but like to react to what’s in the room. Other leaders I know prepare everything to the nth degree. There’s no right or wrong, the key is to be comfortable with what you’re doing.
Thanks for chatting. Anything else you’d like to say to our readers?
Tiffany: Come on down! If you’re in Barcelona get in touch with us, it’d be great to have a coffee to discuss your goals and challenges.
Charlie: I’ll try and post some videos on social media, it’s @charliekneen or @coachingperf.

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How can you bring coaching skills into your organization?
Sir John and his colleagues at Performance Consultants were the first to take coaching into the workplace and coined the term “performance coaching” in the early 1980s. We continue to lead the field in performance improvement through coaching leadership training.
Select one of the options shown. Or get in touch and one of our world-class leadership development consultants will work with you to create a tailored programme that meets your specific needs.
- Attend a Coaching Course – experience the benefits of coaching first hand. See our Global Training Calendar to find the right course for you
- Transformational Leader Pathway – learn how to be a leader–coach with a coaching leadership style that creates a culture of high performance for you, your team and entire organization
- Performance Coach Certification – become a coach or take your coaching skills to the next level so that you can practise transformational leadership coaching
- Individual Coaching (1:1) – take your leadership to the next level with a tailored, fast-track professional development coaching programme
- Team Development – unlock the next level of potential in your team with team coaching

Discover how coaching fits in a leadership model.
– 3 mins read –
In this article:
Douglas Conant, former CEO of Campbell Soup Company, has defined his seven essential practices of leadership in the ConantLeadership Flywheel. These seven practices make up a flywheel, shown in the diagram below, and he summarizes them as “tough-minded on standards and tender-hearted with people”.
We love how Inspire Trust is the foundation practice, at the centre of the flywheel, and that the number 1 pillar is Clarify Higher Purpose – a meaningful journey is key to a fulfilling life.
The ConantLeadership Flywheel
So where would you assign a coaching approach in this wheel? Our answer is that it fits across ALL areas of the wheel, and supports every aspect.
Looking at Build Vitality as an example, the coaching approach acknowledges that vitality is within each human being in the form of power sources and strengths and these are unique to each individual. With the right tools and environment, people can tap into these to build vitality.
The coaching approach explores these power sources and strengths to raise awareness and to collate a pool of resources the individual can draw upon as and when they need. In this way, we are tapping into potential that allows for the person to come from a place of strength and energy.
Creating an optimal environment, for example with the right amount of support and challenge, celebration of achievements, constructive feedback and focus on strengths and power sources will enable people to thrive and create a high energy culture.
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Our experience tells us that a coaching approach supports and enhances all of the seven practices in the wheel. Should we be lobbying for coaching to be foundation practice number eight? Can you be a successful leader without it? At Performance Consultants International, we believe that the best leaders have a fully integrated coaching approach in order to deliver the very best from both them and their employees.

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Sir John and his colleagues at Performance Consultants were the first to take coaching into the workplace and coined the term “performance coaching” in the early 1980s. We continue to lead the field in performance improvement through coaching leadership training.
Select one of the options shown. Or get in touch and one of our world-class leadership development consultants will work with you to create a tailored programme that meets your specific needs.
- Attend a Coaching Course – experience the benefits of coaching first hand. See our Global Training Calendar to find the right course for you
- Transformational Leader Pathway – learn how to be a leader–coach with a coaching leadership style that creates a culture of high performance for you, your team and entire organization
- Performance Coach Certification – become a coach or take your coaching skills to the next level so that you can practise transformational leadership coaching
- Individual Coaching (1:1) – take your leadership to the next level with a tailored, fast-track professional development coaching programme
- Team Development – unlock the next level of potential in your team with team coaching

Discover how to respond to coronavirus, leading to uncertain times.
– 5 mins read –
We are living in extraordinary times. Coronavirus (COVID-19) has stopped normal life as we know it in its tracks. As I write this, all but one country in the world is infected. This is the first threat in history that requires us to come together and form a collective response – it is not “us against them” but rather “we are all in it together”. The word for threat in Mandarin also means opportunity. We must find the courage and resolve within ourselves to respond to this threat by finding the opportunity within. What an extraordinary moment in history that we find ourselves at – such is the interdependency of the modern world that we can now truly turn to face this threat together.
In the stark light of a threat that endangers the lives and livelihood of every single one of us, our values and attitudes are shifting in seismic ways – this is humanity’s collective moment to pause. This is the moment to stop, take stock and realign with our internal values. It is by trusting ourselves and digging deep that we will find the courage and inspiration to be our best selves and shine in the face of this threat.
Herein lies the opportunity because, however long this lasts, we will surely be living in a different world afterwards, the question is what will that new world look like? This is where inspirational leadership – leadership that is guided by purpose and values – is key to create the bridge to the future. Leaders in organizations everywhere need to find the ability to provide the way forwards for the people they lead. This will take courage, love and humility.
COACHING TRAINING FOR LEADERS CREATED BY SIR JOHN WHITMORE
“The capacity is there. The crisis is the catalyst”
Sir John Whitmore
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Supporting leaders everywhere in these uncertain times is now our mission. With global supply chains disrupted and ways of working turned upside down, the ability to lead in uncertain times will create resilience throughout organizations. We will continue to support leaders to rise to the challenge and bring their people with them.
However you choose to use this time, and wherever you choose to start, the team at Performance Consultants are here to support you. Here we are delighted to set out some of the ways that we can partner with you to seize this opportunity. Click or tap on the image to begin.

It is our mission to support leaders to rise to the challenge created by COVID-19. Get in touch to find out how we can help you.

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How can you bring a coaching into your organization?
Sir John and his colleagues at Performance Consultants were the first to take coaching into the workplace and coined the term “performance coaching” in the early 1980s. We continue to lead the field in performance improvement through coaching leadership training.
Select one of the options shown. Or get in touch and one of our world-class leadership development consultants will work with you to create a tailored programme that meets your specific needs.
- Attend a Coaching Course – experience the benefits of coaching first hand. See our Global Training Calendar to find the right course for you
- Transformational Leader Pathway – learn how to be a leader–coach with a coaching leadership style that creates a culture of high performance for you, your team and entire organization
- Performance Coach Certification – become a coach or take your coaching skills to the next level so that you can practise transformational leadership coaching
- Individual Coaching (1:1) – take your leadership to the next level with a tailored, fast-track professional development coaching programme
- Team Development – unlock the next level of potential in your team with team coaching

Discover why a coaching style of leadership is important to a millennial workforce
– 3 mins read –
The latest research into the millennial workforce* shows business has some way to go to achieve its potential for positive social impact. More than three quarters of millennials believe business should be a force for good on issues such as economic and social progress, conflict, inequality and corruption but, according to the research, big business is only meeting these expectations for 59 per cent of under-35 year olds.
The survey also shows that, after a year of global instability, millennials are less likely to want to leave the security of their jobs than previously, providing a huge opportunity for employers to engage. With many millennials now emerging leaders, holding senior management positions and managing people and teams, they have the opportunity to effect change in the workplace with huge potential gains for business if this potential can be successfully realized.
A coaching style of leadership strengthens purpose and performance
The search for meaning and purpose at work is not restricted to the millennial generation. With older workers also motivated by a sense of higher purpose, organizations are discovering how a coaching style of leadership nurtures high-performing, collaborative teams focused on a shared vision that will enable the organization to achieve its purpose.
In Coaching for Performance, Sir John Whitmore and his team at Performance Consultants explain how a coaching style of leadership creates the conditions for high performance. The 25th Anniversary Edition of Sir John’s bestselling book presents The Performance Curve (see figure below), a model that maps the culture of an organization and relates this to the conditions for low, medium or high performance. The Performance Curve enhances understanding of how a coaching culture is a high-performance culture, enabling a collaborative workforce with shared values to flourish.

COACHING TRAINING FOR LEADERS CREATED BY SIR JOHN WHITMORE
The latest findings from the International Coach Federation (ICF) and Human Capital Institute (HCI), Building a Coaching Culture with Millennial Leaders, shows how emerging leaders benefit from partnering with a coach and receiving training on how to use coaching skills with their peers and teams, while leaders at all ages want to develop a coaching style of leadership.
COACHING MINDSET The leader believes that the coachee is capable, resourceful, and full of potential. Believing in the dormant capability of a person will build their self-belief and self-motivation and enable them to flourish. And with that mindset, you can coach them to make their own powerful choices and find enjoyment in their performance and their success.
Extract from the Glossary of Coaching Terms, Coaching for Performance, Fifth Edition
According to the ICF and HCI’s report, the most effective leaders are those with the quality of emotional intelligence who use a collaborative coaching style of management. The research finds that organizations are looking to expand the scope of leaders using coaching skills, and highlights the business case for building a strong coaching culture:
- Respondents whose organizations had strong coaching cultures reported that 61 per cent of their employees are highly engaged, compared to 53 per cent from organizations without strong coaching cultures.
- Forty-six per cent of respondents in organizations with strong coaching cultures reported above-average 2016 revenue growth in relation to industry peers, versus 39 per cent of respondents from all other organizations.
A coaching style of leadership is about partnership, collaboration and believing in potential. It is leading for others rather than for oneself. With more organizations providing individual coaching (1:1 coaching) for the millennial generation and training them to develop their own coaching style, business really does have the potential to be a force for positive change and the opportunity to build a high-performing workforce motivated by a strong sense of higher purpose and the knowledge that the work they do matters.
*Deloitte Millennial Survey 2017, based on the views of almost 8,000 millennials (college or university graduates in full-time employment and born after 1982) in 30 countries in September 2016.
Register for our free Coaching for Performance webinar
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For more information on 1:1 leadership coaching, coaching skills training for managers and leaders and our Coaching for Performance: Leadership Programme, please contact James Neville.

‘The Leader as Coach’, Harvard Business Review, November–December 2019
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How can you bring a coaching leadership style into your organization?
Sir John and his colleagues at Performance Consultants were the first to take coaching into the workplace and coined the term “performance coaching” in the early 1980s. We continue to lead the field in performance improvement through coaching leadership training.
Select one of the options shown. Or get in touch and one of our world-class leadership development consultants will work with you to create a tailored programme that meets your specific needs.
- Attend a Coaching Course – experience the benefits of coaching first hand. See our Global Training Calendar to find the right course for you
- Transformational Leader Pathway – learn how to be a leader–coach with a coaching leadership style that creates a culture of high performance for you, your team and entire organization
- Performance Coach Certification – become a coach or take your coaching skills to the next level so that you can practise transformational leadership coaching
- Individual Coaching (1:1) – take your leadership to the next level with a tailored, fast-track professional development coaching programme
- Team Development – unlock the next level of potential in your team with team coaching
David Brown is CEO of Performance Consultants International, the company he co-founded with Sir John Whitmore, the father of coaching in the workplace. David has been instrumental in shaping the global performance, leadership and coaching industry for over 20 years. He was awarded the rarely bestowed Igniting Social Progress Award by the ICF Foundation in recognition of the global impact of his vision for raising performance in the workplace, and his belief in the power of individuals and organizations to create a better future.
What your grandmother could teach your organization
I invite you to think of a person you loved being with when you were young. Not a parent but perhaps a teacher, grandparent, friend of the family or other adult who positively influenced you. If I ask you to remember how you felt when you were with that person, the chances are that you’ll recall feeling listened to, that you had their full attention. You would say that although you were young this older person believed in you and treated you as an equal, and if they challenged you it was with trust and respect. To quote Maya Angelou:
We’ve run this exercise all over the world and we’ve found people everywhere have broadly the same response. And the result is they felt their potential to be limitless.
This is what high emotional intelligence feels like. It’s the ability to relate to others from a paradigm of trust rather than fear. How does this compare to the leaders in your organization? If you are one of those leaders, how do you measure up?
COACHING TRAINING FOR LEADERS CREATED BY SIR JOHN WHITMORE
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou
Leaders set the tone
In organizations, the leaders set the tone for everybody else. Studies by the Hay Group have shown they are the greatest influence on an organization’s culture and bottom-line performance, which they can affect by as much as 30%! Meanwhile, according to The Conference Board CEO Challenge:
“the cultural DNA of an organization is critical to success, from operational efficiency to better customer service, to greater talent attraction and retention, to higher levels of business performance and breakthroughs in innovation.”
So it seems crazy how very few organizations take a proactive approach to creating and measuring their culture.
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The Performance Curve
The Performance Curve focuses on the collective prevailing mindset of the culture and how this creates the conditions for performance. It provides a useful tool for organizations or individuals to gain an immediate idea of where they are operating, either from the perspective of “this is the culture of my organization” or “this is the culture I create”. Of course, different parts of an organization can operate on different parts of the curve! You can use this awareness, to see what needs to change in order to improve performance.
The leader who is emotionally intelligent will create a high-performance culture through their way of being. A high-performance culture is often described as a “collective mentality” where there is a strong community spirit and collaboration around a shared sense of purpose. This interdependent culture, where people are able to grow and fulfil their potential, is the most highly evolved as seen on The Performance Curve.
If you’re very lucky you may have experienced this culture, but the chances are greater that you are more familiar with the other prevailing mindsets identified by The Performance Curve: impulsive; dependent; independent; inter-dependent. Each of these stages follows the process of individual psychological development which sees a reactive, short-term “Whatever happens, happens” way of being (impulsive) progress through dependence and “following the rules”, typified by behaviours such as judgement and blame, to independence which can be high-performing but carries the risks that it is too individualist. The ultimate stage is interdependence, a collective mentality supported by the leader I have described.
There are challenges to changing culture, even if there is a clear view of the benefits of a more mature and evolved state. It can push people out of their comfort zone, especially as giving people trust and ownership can feel like losing power for leaders, however they soon find they get this back in multiple from a team that is empowered and responsible and operating in a more agile way that is responsive to customers.
Coaching is bigger than coaching
A coaching style of leadership is the enabler for a high-performance culture because it shifts the organizational mindset to interdependence.
As Stephen Covey said in The Seven Habits of Highly Effective People:
Something your grandmother or that wise older person knew all along.
“Whether you are the president of the company or the janitor, the moment you step from independence into interdependence in any capacity, you step into a leadership role.”
Stephen Covey

“Chapter 2: Creating High-performance Cultures”, Coaching for Performance, Sir John Whitmore and Performance Consultants
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If you enjoyed this article, you may like to read next:
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How can you create a high-performance culture in your organization?
Sir John and his colleagues at Performance Consultants were the first to take coaching into the workplace and coined the term “performance coaching” in the early 1980s. We continue to lead the field in performance improvement through coaching leadership training.
Select one of the options shown. Or get in touch and one of our world-class leadership development consultants will work with you to create a tailored programme that meets your specific needs.
- Attend a Coaching Course – experience the benefits of coaching first hand. See our Global Training Calendar to find the right course for you
- Transformational Leader Pathway – learn how to be a leader–coach with a coaching leadership style that creates a culture of high performance for you, your team and entire organization
- Performance Coach Certification – become a coach or take your coaching skills to the next level so that you can practise transformational leadership coaching
- Individual Coaching (1:1) – take your leadership to the next level with a tailored, fast-track professional development coaching programme
- Team Development – unlock the next level of potential in your team with team coaching





