Performance Coach Certification
Become a certified coach with the pioneers of performance coaching and the GROW model.
Obtain high-impact coaching skills on our gold-standard ICF-accredited Coaching for Performance program.
Home of the GROW model
In the first module of our coach certification training, you’ll develop essential foundation coaching skills and learn how to use our ground-breaking proprietary framework, the GROW model, co-developed by our founder Sir John Whitmore.
The influential coaching model equips participants with the practical tools and framework to start coaching others and meet their own, personal goals.
Coaching for Performance
As authors of the acclaimed book Coaching for Performance, this program has been developed over 40 years to deliver a practical, hands-on experience that prepares participants for their full ICF certification and to become a successful Performance Coach.
“Coaching for Performance provides a foundation for those who want to understand the potential and power of coaching.”
Magdalena N. Mook, CEO, International Coaching Federation
The 2-day workshop has massive value on a personal and professional level
Simon Watt, Former Global Leadership Director, Mattel Inc
Benefits of the Program
Prices and Bundles
To ensure maximum interaction and value, spaces are limited to 12 individuals per cohort.
All prices below are inclusive of VAT.
If you’d like to bring this into your organization – get in touch.
Introduction to Coaching: Foundation – $2195 USD, £1,698
Bronze Award: Foundation
Learn how to use the GROW model by completing our two-day introduction to coaching.
You’ll also get:
- 4 month access to Coach Club (a community of peers and coaching support)
- Monthly support workshop
- a Bronze award on completion to share on your social media and personal channels
How long does it take?
Live training hours: 17
Self-paced training hours: 4.75 plus 30 mins pre-workTotal: 2 days – 4 months
$2195 USD, £1,698
You can apply directly here.
Silver Award for ACC $11,154 USD/£8,580 – save $400 USD/£336
Silver Award: Foundation, Intermediate and Advanced
This package includes the tools you need to become an ICF Associate Certified Coach (ACC).
This package includes:
- Modules 1, 2 and 3
- Plus mentor sessions (121 support to help you through your journey)
- 12 months access to Coach Club (a community of peers and coaching support)
- Monthly support workshops
- a Silver award once you’ve successfully passed the Performance Evaluation, to share on your social media and personal channels
How long does it take?
Live training hours: 45
Self-paced training hours: 26.25 inclusive of pre-work and mentor coaching pre-work and assignments+ 100 hours of client coaching and Performance Evaluation to gain your certification to become ICF ACC
Total: average 12 months (9-18months)
$11,154/£8,580 – save $400 USD/£336 on bundle options vs individual modules
Contact us to apply for your place.
Gold Award PCC $21,834 USD, £16,794 – save $1,875 USD/£1,452
Gold Award: Foundation, Intermediate, Advanced and Coaching for Transformation, Self Transformation, and Advanced Coaching for Transformation
This package includes the tools you need to become an ICF Associate Certified Coach (ACC) and a Professional Certified Coach (PCC).
This package includes:
- Modules 1, 2, 3, 4, 5 and 6 – Coaching for Performance: Coach Certification Pathway
- Plus mentor sessions (121 support to help you through your journey)
- Monthly support workshops
- 24 months access to Coach Club (a community of peers and coaching support)
- a Gold award upon graduation to share on your social media and personal channels
How long does it take?
Live training hours: 110 inclusive of follow-up workshops
Self-paced training hours: 45.75 inclusive of pre-work and mentor coaching pre-work and assignmentsTotal: average 24 months (24-36 months)
We offer 146.75 hours of coaching education whilst the ICF require 125+ hours of coaching education for PCC. Providing you with an added advantage against peers, competitors and aiding career progression.
$21,834 USD, £16,794 – save $1,875 USD/£1,452 on bundle options vs individual modules
Contact us to apply for this package.
A perfect combination of instruction and experiential learning.
Cory Sevin, Director, Institute for Healthcare Improvement, USA
Frequently Asked Questions
I’ve already completed Module 1 – what now?
If you’ve already completed Module 1 with us or another organization, get in touch and we’ll help you continue your journey with the right path for you.
Who will be hosting the program?
You can view our great facilitator list below:
Module 1:
Aisshvarya Shah, PCC
Andreas Kömmling, PCC
Anthony Sheldon, PCC
Barbara Dewast, PCC
Carolyn Dawson, PCC
Chris Howell, PCC
Ciarán Coleman, PCC
Curt Mandell, PCC
Davina Kobrin, PCC
(Wayne) Doug Peck, PCC
Duncan Muller, PCC
Giulio Tamacoldi PCC
Jeffrey Wu, PCC
Kara Posse, PCC
Ranya Elan, PCC
Souzan Bachir, PCC
Modules 2&3
Aisshvarya Shah, PCC
Anthony Sheldon, PCC
Barbara Dewast, PCC
Carolyn Dawson, PCC
Chris Howell, PCC
Ciarán Coleman, PCC
Davina Kobrin, PCC
Duncan Muller, PCC
Giulio Tamacoldi, PCC
Jeffrey Wu, PCC
Kara Posse, PCC
Ranya Elan, PCC
I would like the training but I don’t want to be certified – what are my options?
You can complete the Coaching for Performance program and modules without gaining a certification. You’ll only receive certification if you complete your coaching hours and pass your ICF exam.
If you’re looking for coaching training for leadership development, our Transformational Leader program may be a better fit.
What are the minimum requirements of attending the program?
For most, you’ll need to have completed the prior module before moving on to the next. In some cases we can make exceptions – just email us to discuss.
Payment plans are available upon request.
What languages can this program be delivered in?
We can deliver this program in over 20 different languages, get in contact with us to discuss your needs.
What materials are provided in the program?
Learning is supported by the world #1 coaching book Coaching for Performance that is written by our Founder, Sir John Whitmore as well as the course booklet, practice assignments, follow-up workshops and an online learning hub which includes video demos, exercises and worksheets.
Who are the other participants on the program?
You will join a group of peers from around the globe, from diverse backgrounds and industry sectors. Your fellow participants will include, senior leaders and executives, board members, and the c-suite as well as high-potential future leaders.
What will I be awarded on completion of this program?
On completion of the first module of this program you will be awarded a ‘bronze’ certification badge.
On completion of modules 1-3 (intermediate), you will receive a ‘silver’ certification and have the option to apply for your ICF accreditation. This is the best route to becoming a fully certified ICF or ACC coach.
On completion of all 5 modules you will have the option to apply to become a Professional Certified Coach (PCC) with the ICF. You will also receive the ‘gold’ certification badge.
How do I bring this into my organization?
Get in contact with us and we can work with you to bring this into your organization, online or at your chosen venues, worldwide, in over 20 languages.
We can also equip your in-house training team with the necessary knowledge and skills to deliver this program.
What if I’ve already completed part of the program?
Contact us if you’ve already completed part of this program or if you’d like to complete part of one of these packages.
Our programs can be curated for the individual’s or organization’s specific needs.
Is this training ICF accredited?
The Performance Coach Certification is accredited by the International Coaching Federation (ICF), the largest global accreditation body with over 130 local chapters around the world. The Silver Certification is an ICF Level 1 Accredited program to ACC, and the Gold Certification is an ICF Portfolio route to PCC. Our trainings are also recognized by the Association for Coaching (AC) and the European Mentoring and Coaching Council (EMCC).
Becoming a better leader
If you want to improve your leadership skills and unlock the potential of your teams, we offer coaching training that focuses on the skills leaders need to reach high performance in their professional lives.
Transformational Leader pathway
