Developing Empowering Performance Coaches
Learn which performance coach qualification is recognised worldwide and develops skills to empower people and build high-performance cultures
Sir John Whitmore, our founder, once said, “When we introduced coaching into business four decades ago, the word was new in that context, and did not bring with it the baggage of a long history of past practice.” He shared these thoughts in the latest edition of Coaching for Performance.
Today, performance coaching matters more than ever as organisations aim to transform people, handle complexity, and create high-performance cultures. But with so many options, leaders often struggle to choose training that truly makes a difference.
Why Performance Consultants’ Approach Stands Out
Our approach is built on decades of experience with global organizations and as the original creators of the GROW “™” model. We focus on helping people think for themselves and achieve lasting, meaningful results. To help you navigate the many choices, we invite anyone interested in coaching to watch our Coach Certification Webinar. There, we answer common questions like:
- How long does it take to become competent?
- Is accreditation necessary?
- Will my qualification be recognised worldwide?
Watch our Coach Certification Webinar
Becoming a skilled performance coach is a step-by-step process that combines mindset, skill-building, and real-world practice. In our Performance Coach Certification, participants learn to:
1. Build self-awareness and presence
A steady coaching presence helps build trust and a sense of safety.
2. Master the foundations of performance coaching
With the GROW model and proven tools, participants learn how to lead effective, goal-oriented conversations.
3. Empower Rather than Direct
Coaches move from giving instructions to helping others think for themselves and take responsibility.
4. Coach in Real Organisational Contexts
With mentoring, feedback, and guided practice, learners use coaching skills to solve real business problems.
5. Demonstrate Capability Through Rigorous Assessment
Clear steps along the way help build confidence, skills, and readiness for professional coaching.
This is how we develop strong performance coaches: with dedication, practice, and a focus on helping people reach their potential.
Introducing the Double Crown Accreditation
Our certification gives you a ‘Double Crown’:
- Global accreditation aligned with ICF, AC and EMCC standards
- Performance Consultants’ Bronze, Silver, and Gold accreditation, recognising the ability to create high performance within organizations.
Together, these accreditations show your expertise and global credibility.
“It is not about the piece of paper, but the rigour of the process and the learning achieved has been invaluable.”
— John Collingwood, Senior Director, Global Talent Identification & Development, Tupperware Brands Corporation
What Participants Gain
Our graduates are able to:
- Build trust and empower meaningful change
- Facilitate high-quality coaching conversations
- Apply coaching to real organisational goals
- Strengthen engagement, performance, and results
For organisations, this helps create leaders who can support a high-performance culture across teams and countries.
A Clear, Flexible Pathway for Global Learners
We develop empowering, capable performance coaches through our ‘Performance Coach Certification’ that includes:
- Performance Coach Toolkit
- Live online training
- Mentor coaching, 360° feedback
- Group sessions, and hands-on coaching experience
You can choose either an intensive or a phased format to fit your schedule, wherever you are.
Join Our Next Webinar
Learn more about our Performance Coach Certification pathway, ask questions, and explore which route suits your personal or organisational goals.
🔗 Check Calendar for Dates and Sign up
The Journey Begins With Empowerment
Becoming a certified performance coach is more than earning a qualification. It is a journey that builds self-awareness, deepens skills, and helps others succeed. With our Performance Coach Certification, learners have a clear path to real coaching skills, supported at every step.