The Purpose of Coaching

Coaching is not merely a technique to be wheeled out and rigidly applied in certain prescribed situations. It is a way of leading, a way of treating people, a way of thinking, a way of being. The underlying and ever-present purpose of coaching is building the self-belief of others, regardless of the content of the task or issue. If leaders and managers bear this in mind and act on it persistently and authentically, they will be staggered by the improvements in relationships and in performance that result.
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What is Coaching?

The ABC of Coaching: A Video, Essay and Glossary of Coaching Terms

Performance Consultants pioneered coaching in business over 30 years ago and continues to lead the field globally. Our Founder Sir John Whitmore and his colleagues were the first to take coaching into the workplace and coined the term “performance coaching” in the early 1980s. Executive, business, career, personal and other types of coaching are all built on the principles of performance coaching.

This short video asks “What is coaching?” and explains how it works and how it might have started. The video is followed by a more detailed introduction to coaching and a Glossary of Coaching Terms taken from our Coaching Foundations & Skills Manual for Coaching for Performance, Level 1 and Level 2. Read More

Coaching in Organizations

How Top Companies Improve Performance and Employee Engagement

Performance Consultants pioneered coaching in organizations over 30 years ago and continues to lead the field globally, providing individual coaching, group coaching and coaching skills training that fulfils potential and impacts the bottom-line. We work at the transformational level, as opposed to the transactional, in order to create sustainable behavioural change.

Sir John Whitmore“Coaching is unlocking a person’s potential
to maximize their own performance.
It is helping them to learn rather than teaching them.”

Sir John Whitmore, Founder, Performance Consultants

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Coaching Training | The Benefits

Become a Coach or Develop a Coaching Leadership Style

Visionary business leaders have understood the truly transformational impact of developing coaching principles and behaviours across the board, in all interactions and all areas of their organization. They have replaced the traditional hierarchical management structures with a coaching management style and culture so as to integrate meaning and purpose, to facilitate high awareness and responsibility, belief, passion and joy in all staff and to fully engage and mobilize collaboration and the collective intelligence of employees at all levels.

Leaders Using Coaching Skills

In 2014, an International Coach Federation (ICF) survey of over 500 of the largest companies in the USA showed that companies are eager to expand in coaching, including internal coaches, external coaches and leaders using coaching skills. Significantly, 81% of respondents said they will grow their cadre of leaders and managers using coaching skills.

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Creating a Coaching Culture

Culture is the Most Important Foundation of Any Workplace

The core of any organization is its workplace culture. You have to have common culture that bonds everyone together. If you don’t have that common culture you just have offices and, most likely, a fractionalized organization not living up to its potential.

Strong Coaching Culture = Strong Engagement and Revenue Growth

In 2014, an International Coach Federation (ICF) survey of over 500 of the largest companies in the USA found that companies with strong coaching culture tended to have much higher employee engagement and also greater revenue growth in relation to industry peers.

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Transpersonal Coaching

The transpersonal recognizes and works with our yearning, ingrained in the human psyche, for something beyond the personal, beyond the material and the everyday. Sir John Whitmore, Founder of Performance Consultants International, is committed to the wider adoption of the transpersonal in life and work and the area of corporate coaching.

When coaches are familiar with the transpersonal dimension in themselves and the methods of addressing it in others, their capacity to help others is greatly enhanced. Even the most pragmatic of coaching interventions, such as daily task performance, is enhanced if the coach holds a transpersonal perspective. Read More

Neuroscience and Coaching | What’s the Connection?

Extract taken from Coaching for Performance, Level 3 advanced coaching manual
Copyright © 2011 Performance Consultants (International) Ltd

“Setting goals, making connections, becoming more aware, seeking breakthroughs and taking action – the ‘stuff’ of coaching – parallel what neuroscientists tell us about how the brain operates.”
Coaching with the Brain in Mind, David Rock and Linda J. Page

The study of the brain has become of increasing interest and importance to the field of human evolution and development. As coaches it’s beneficial to understand how the brain works because we can develop our coaching to align with how the brain naturally functions. Most people come to coaches to create change and ultimately to transform the way they think, behave, perform, interact with others and approach their work and lives. In order to be effective we need to understand how the brain supports change and transformation. Read More