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GROW Essentials™

Coaching-based leadership skills for managers

The GROW model of coaching created by Sir John Whitmore. GROW is a flexible framework for effective coaching conversations

What is GROW Essentials?

 

Managers are the heartbeat of performance. Yet most have never been taught how to truly coach their people: how to listen, ask better questions, and unlock potential in every conversation.

GROW Essentials™ solves that problem.

Created by the co-creators of the GROW Model, this 12-module digital learning experience builds the mindset and skills of a leader-coach in a way that’s practical, scalable, and proven to work.

Designed for today’s fast-moving organisations, it gives managers the confidence and tools to lead coaching conversations that drive engagement, performance, and growth – in less than 30 minutes per module.

Grow Essentials Coaching

Why GROW Essentials?

This online training is designed to be the simplest, most scalable way to start build a coaching culture from the front(line).

Turn everyday managers into confident leader-coaches, without taking them out of the business.

  • From the source — Developed by the original creators of the GROW Model and authors of Coaching for Performance, the global standard for coaching-based leadership.

  • Built for scale — 12 bite-sized modules, perfect for self-paced learning or managed cohorts.

  • Applied learning — Every module includes challenges to practise new skills immediately in the flow of work.

  • Quick, measurable impact — Managers improve conversations, teams improve performance.

  • Flexible delivery — Access anytime, on any device; optional live sessions for organisational rollouts.

My team has reacted positively to the coaching approach — I’ve seen tremendous growth in them over the past nine months. Of my team of 11, seven have received promotions since the beginning of this programme.

GROW Essentials participant, Ivy Rehab Healthcare Group

 

 

Team Leader, Healthcare
GROW Essentials™ sponsor

What’s inside GROW™ Essentials – Coaching skills for leaders

12 concise, practical modules that build capability step-by-step, plus one assessment module

 

Content by Module

1. Becoming a Leader-Coach
2. The Mindset of a Leader-Coach
3. Key Skill 1 — Powerful Questions
4. Key Skill 2 — Active Listening
5. An Introduction to GROW
6. The GROW Model – G is for Goal
7. The GROW Model – R is for Reality
8. The GROW Model – O is for Options
9. The GROW Model – W is for Will
10. Conscious Agreements
11. Feedback Like a Leader-Coach
12. Being a Leader-Coach
13. Final Assessment & Completion Zone

Format

Each module takes around 30 minutes and includes engaging video learning, guided reflection, practical challenges, and downloadable resources.

Participants receive a Certificate of Professional Development upon completion, which can be branded with your company logo and colours.

Participants have up to 6 months to complete the learning online via desktop or mobile (longer duration negotiable, please enquire).

Delivery & Options

Cohort options: Self-paced or managed with facilitation support, Train-The-Trainer available
Scalability: Suitable for 10 to 1,000+ managers
Price: £250 per self-paced licence (introductory rate until end 2025)

Who is The Program For:

GROW Essentials™ is designed for the people who keep organisations moving — the managers leading teams, conversations, and daily performance.

Learning Outcomes

Managers going through the program and applying their learning will:

  • Bring out the best in others through better everyday conversations.

  • Build confidence in coaching skills like listening, questioning, and feedback.

  • Lead with greater empathy, trust, and accountability.

This program is ideal for organisations that want to make coaching a natural part of how every manager leads — quickly, consistently, and at scale.

Frequently Asked Questions

  • Can I buy GROW Essentials™ just for myself?

    GROW Essentials™ is meant for learners’ cohorts within organizations, and unfortunately we are not able to offer individual licenses at this stage.

    However, if you are a people leader interested in trying out the program, please fill the form at the bottom of the page and one of our Account Managers will be in touch to discuss options.

     

  • Do participants receive any certification?

    Upon completion, learners will receive a Certificate of Professional Development and a digital badge via the Credly, that they can proudly displayed on social networks (such as LinkedIn) and on emails.

     

  • Are there pre-requisites to the program?

    No, there are no pre-requisites for GROW Essentials™.
    It has been designed for complete beginners, and it requires no previous knowledge of coaching.

  • Is there development beyond GROW Essentials™?

    Yes, GROW Essentials™ can be a gateway to either leadership development or professional coach training. 

    Explore our Transformational Leader pathway (our industry-leading development program) 1:1 Executive Coaching (our bespoke coaching) or Performance Coach Certification (our program towards coach certification).

     

  • How much does GROW Essentials(TM) cost?

    We have just relaunched the course on an improved digital platform, and for a limited time we’re offering a £250 per seat licence fee instead of £300.

    Bulk discounts are available for larger cohorts.

    Train The Trainer programs for organisations wanting to manage the rollout is also available, please enquire using the form below.

Other Programs Powered by GROW

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Transformational Leader pathway

The ‘Transformational Leader’ pathway is our flagship coaching training for leaders.
Participants call it “Like an MBA for soft skills”.
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Performance Coach Certification

Our ICF-Level Performance Coach Certification program, based on the “Coaching for Performance” framework and powered by GROW (TM), is designed for those wanting to become a professional coach in a business environment, whether freelance or as an in-house coach.