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Coaching Skills Training for Leaders | GROW Leader Coach™

Give your people leaders the coaching skills to engage their teams and transform your organization with a strong coaching culture.

GROW Leader Coach™ is a facilitator-led leadership development program built on the Coaching for Performance methodology developed by Performance Consultants since 1982 and adopted by Fortune 500 companies.

Run cohort-based programs in-house or join an open program for individuals.
See upcoming dates: four open intakes a year, starting at $2,195 / £1,698 per person.
In-house cohorts can be scoped with you, with bespoke programs and volume pricing.

an image of the lastest 6th edition of Coaching for Performance

Coaching for Performance: GROW Leader Coach program from the world’s #1 coaching book

Most leadership development fades within weeks of the workshop ending. For behaviours that last under pressure, the authors of the #1 coaching book and pioneers of coaching in the workplace designed Coaching for Performance: GROW Leader Coach workshops for experiential learning – with demonstrations, real-life practice and feedback.
Motivation to use leadership coaching skills is high when you experience the immediate benefit and relevance of their impact.

Delivered to leaders at Johnson & Johnson, Medtronic, Linde, Mastercard, IKEA, Nando’s, the Royal Navy and more.

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Harvard Business Review’s 2019 article “The Leader as Coach” names the GROW model as the structure it recommends leaders use in workplace conversations.

The GROW model of coaching created by Sir John Whitmore. GROW is a flexible framework for effective coaching conversations

What Your Leaders Learn on Our Leader as Coach Program

Our transformational leadership training program develops a coaching style of leadership. In Module 1, over 2 full days or 4 half-days, leaders apply the GROW model and other proven coaching frameworks to real situations from their own teams, with observed skills practice and feedback from a coach-facilitator throughout.

They learn to use GROW as it was intended by Sir John Whitmore, founder of Performance Consultants – as a thinking structure not a script, and with the transformational coaching skills that make it work. Leaders will be able to use GROW and other exclusive IP and tools in real situations ranging from career conversations to giving performance feedback to goal setting and more.

The live teaching and practice modules are complemented by digital resources, community-building activities, workbooks and more via a 12-month access to the online Performance Hub.

Download Syllabus

Benefits of the Program

For you as a leader – what coaching skills for leaders change

– Better questions: you stop supplying answers and start building capability in the people who report to you
– Harder conversations, handled: feedback, underperformance and goal setting stop being the things you put off
– A structure you can use under pressure: GROW gives you the same way into any performance conversation
– Practice before it counts: your skills are observed and coached before you use them where it matters
– Personal impact: the same skills change how you listen outside work as well as in it

For your organization – what a coaching culture is worth

– Measurable change: we can measure the impact with a GROW Leader Coach Framework™ leadership strengths assessment, before and after
– Evidence for the board: leaders with a coaching leadership style outperformed their peers by 20% at Johnson & Johnson Innovative Medicine, across 300 sales leaders in 2024
– Compounded returns: pairing coaching with leadership training produced an 88% productivity uplift over training alone (Ibarra and Scoular, Harvard Business Review, 2019)
– One language across the population: a common way of talking about performance, from first-line managers upwards

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A perfect combination of instruction and experiential learning.

Cory Sevin, Director, Institute for Healthcare Improvement, USA

Formats and Fees

Join an open program as an individual, book your leaders in (group pricing available) or run in-house cohorts.

Open program fees are per person and inclusive of VAT. Payment plans are available.
In-house cohorts are priced on seat numbers, format and location, with volume discounts. If you’d like to bring this into your organization, get in touch  for a no-pressure conversation.

 

  • Module 1 | Fees $2,195/£1,698 per person

    Learn how to embody the Leader Coach Mindset, how to use the GROW model with coaching skills and more.
    Join leaders from Fortune 2000 companies, startups and no-profit globally.
    Small cohorts ensure personalized attention and plenty of skills practice.

    You’ll also get:

    • 12 months access to Leader Club (a community of peers and support)
    • a Certificate and Digital badge on completion to share on your social media and personal channels

    How long does it take?
    Live training hours: 15+

    You can apply directly here.

     

  • Modules 2 & 3

    Modules 2 & 3 of the GROW Leader Coach program are available for in-house cohorts.

    For individuals wanting to attend these modules through our open programs, please enquire to join the waitlist.

    After completing Module 1, some leaders decide to move to our Coach Certification pathway leading to ICF qualification as an ACC (Associate Certified Coach). The Module 1 hours count towards the certification requirements.
    Discover the Coaching for Performance: Coach Certification.

     

  • FAQ: Is it an ICF accredited coaching program?

    GROW Leader Coach™ is an ICF aligned program. Modules 2 and 3 can be used as CCE hours towards the renewal of an ICF credential.

    If you want to earn the ICF ACC credential for the first time, you should enrol on our ICF Level 1 accredited program: Coaching for Performance Performance Coach Certification. 

A launch arc representing the pursuit of goals

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“It’s like an MBA for Soft Skills”

Gianluca G., Leader at global financial institution

Frequently Asked Questions

  • What is a Leader Coach?

    A leader coach is a manager, people leader or senior IC (Individual Contributor) who adopts a coaching leadership style. Their default is to ask rather than tell. They build awareness and responsibility in the people they lead, and performance improves as a result.
    GROW Leader Coach™ develops that leadership style.

  • Is this a leadership coaching course for senior leaders, or for first-line managers?

    It is suitable for both populations, in separate cohorts or via a mixed delivery setup. For example, frontline leaders can access content mostly via an e-learning program like GROW Essentials™ with or without facilitated elements. The top 10/20% of the population usually goes through a more comprehensive program with more facilitated hours.

    We are skilled in creating leadership coach training programs at scale based on different requirements and budgets, so get in touch to discuss yours.

  • Who will be hosting and teaching the program?

    All Performance Consultants trainers are accredited and experienced coaches and coach-facilitators. Many come from a previous career in corporations and as people leaders.

  • How is this different from Transformational Leader?

    GROW Leader Coach | Module 1 was previously known as Transformational Leader | Foundation (Bronze). If you completed a Transformational Leader module, you meet the criteria to join the next level up on the GROW Leader Coach program.

  • How is this different from GROW Essentials™?

    The depth and length of learning is different.

    GROW Essentials™ is online and self-paced. It builds a shared language and basic coaching skills across a whole population inside a company.

    GROW Leader Coach™ is live and facilitator-led, with coaching demonstrations and observed practice and feedback from a coach-facilitator.

    Leadership development programs can be customized and combined to great effect with other interventions such as Executive Coaching or Team Coaching. Talk to us to discuss your challenges and let us help you scope the ideal pilot.

  • How is this different from Performance Coach Certification?

    Module 1 is shared between the two programs, at the same fee, and the contents are aligned to the ICF competencies and count towards “accredited coaching learning hours” for ICF and a number of other certifications.

    After that the Performance Coach and Leader Coach tracks split.
    Coach Certification takes learners towards ICF certification as a professional coach.
    GROW Leader Coach develops a coaching leadership style for the team you already lead.
    Same starting point, different destination.

  • Do our leaders need to know the GROW model already?

    No. The program teaches the GROW model from the ground up. Leaders who already use GROW find that the program takes them past the mechanical version they were taught.

     

  • What languages can this program be delivered in?

    Corporate cohorts only: we deliver this program in over 20 different languages, get in contact with us to discuss your needs.

    Open programs (for individuals): delivered in English only.

  • When is the next open program?

    There are four Module 1 intakes a year, with further modules opening based on the waitlist. See the current dates and times across global time zones.

  • Who are the other participants on the open program?

    You will join a group of peers from around the globe, from diverse backgrounds and industry sectors.
    Your fellow participants will include leaders from a variety of backgrounds: corporate managers, people professionals, non-profit and public bodies professionals, executives and board members, as well as high-potential emerging leaders.

  • How do you measure whether it worked?

    We can deliver leadership assessments (360 or 180) for corporate cohorts. The GROW Leader Coach Framework™ assesses leadership skills and strengths against 12 observable Leader Coach behaviours, before and after the program, typically 12 months after.

    The Performance Curve™ maps where your culture sits and how far it has moved, which gives you something to show the business beyond satisfaction scores.

  • How do I bring this into my organization?

    Get in contact with us and we can work with you to bring this into your organization, online or at your chosen venues, worldwide, in over 20 languages.

    We can also equip your in-house training team with the necessary knowledge and skills to deliver this program with a Train-The-Trainer (TTT) approach. Contact us via the form below.

Other Solutions

GROW Essentials™

A 12-module digital learning experience that builds the mindset and skills of a Leader Coach. The simplest, most scalable way to start building a coaching culture from the front line.
Two individuals participating in a coaching session

Assess your impact

It’s paramount to understand your impact as an executive leader. Our Impact 360 assessment tool is the definitive method to uncover your impact and optimize your engagement.