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The GROW Model

The GROW Model is deservedly one of the most established and successful coaching models. Created by Sir John with colleagues in the 1980s, it is popularized in Sir John’s best-selling book, Coaching for Performance.

Utilizing a deceptively simple framework, the GROW Model provides a powerful tool to highlight, elicit and maximize inner potential through a series of sequential coaching conversations. The GROW Model is globally renowned for its success in both problem solving and goal setting, helping to maximize and maintain personal achievement and productivity.

Most Popular Coaching Model

The GROW Model has proved successful all over the world to a diverse mix of people with a variety of backgrounds and experiences. It forms the most common basis of coaching in many organizations and universities globally. The GROW Model is now one of the most popular principle pillars utilized within the international coaching community as a whole, due to the outstanding results it helps people to achieve personally and within global organizations.

How It Works

The GROW Model is an acronym standing for (G)oals, (R)eality, (O)ptions and (W)ill, highlighting the four key steps in the implementation of the GROW Model. By working through these four stages, the GROW Model raises an individual’s awareness of their own aspirations, a greater understanding of their current situation, the possibilities open to them, and the actions they could take to achieve their personal and professional goals. By setting specific, measurable and achievable goals, and a realistic time frame for their achievement, the GROW Model successfully promotes confidence and self-motivation, leading to increased productivity and personal satisfaction.

What’s the Impact?

The implementation of the GROW Model, by using carefully structured questions, promotes a deeper awareness and responsibility and encourages proactive behaviour, as well as resulting in practical techniques to accomplish goals and overcome obstacles.

The use of continuous and progressive coaching skills support provides the structure which ultimately helps to unlock an individual’s true potential by increasing confidence and motivation, leading to both short and long term benefits.

The GROW Model has been seen to yield higher productivity, improved communication, better interpersonal relationships and a better quality working environment.

Train in the GROW Model

To train in coaching and how to use the GROW Model, join Level 1 of our certified programme, Coaching for Performance.

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