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Coaching for Performance
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Coaching for Performance
Fourth Edition
Growing Human Potential & Purpose
The principles and practice of coaching and leadership

By Sir John Whitmore

Completely revised May 2009

Overview

Coaching is more than a skill or a technique for individual and team development. It is invaluable for task performance and delegation. It can be deployed as effectively for quick management interactions as it can in a half hour coaching session.

Coaching is a powerful tool for developing leadership and employee performance beyond the typical skill and motivational approaches to professional development.

Embedded in the process of on going communication and relationship building it delivers practical, common sense approaches to developing people and services, and is a powerful way of creating excellent results.

Most importantly it places people at the top of the agenda in action not just in word and is an essential management style of the high performing company culture of the future.



About the Book
By Sir John Whitmore PhD

This Fourth edition of the bestselling coaching book, Coaching for Performance, sees many changes, additions and updates. It is 50 pages longer than the third edition and over 100 longer than the first in 1992. This is by far the most comprehensive rewrite that I have done, and it may well be the last, and I hope the most long lasting.

One of the principle reasons for the popularity of this book, we are told, is that the language is so easy to read and understand, but I have attempted to refine that further throughout the whole book and make it even more so. I have also divided it into four Parts: The Principles of Coaching; The Practice of Coaching; Leadership for High Performance; and Transformation through Transpersonal Coaching. This makes it easier to identify the subject you want and to dip in and out of it.

A New Section on Leadership

The new section on Leadership is challenging; the first sentence reads:

This fourth edition of Coaching for Performance comes at a time when humanity is facing huge challenges in the economy, in the environment, in the widening gap between rich and poor, and in social stress and distress…………….and for which coaching has so much to offer.

I go on to explore the huge changes in the type of leadership required for to future, and the challenges they will have, for example no leader of even a mid size organisation can afford to ignore global issues any more.

  1. Leaders will need far more inner strength, maturity and wisdom which comes from deep personal development work as opposed to the externalities supplied by academic business schools.
  1. Leadership will be spread far and wide throughout organisations in future, so there will be far more people in leadership functions and less dependence on an autocrat at the top.

From that position we the consider in depth how leaders at every level can develop these deeper qualities such as vision, values, authenticity, agility and alignment with a greater purpose. This leads is into the fourth part Transpersonal coaching where I provide a range of methods and models for advanced coaches to use to enable then to facilitate deeper learning and personal development. This raises question like, “What is your purpose in life?” and ever what is perhaps the deepest of all coaching questions, “Who are you?” The last chapter in this section is entitled, “The Future Focus of Coaching.”

Despite these major additions to the book, I have not shied away from those many people who are now entering this growing maturing profession of coaching. This book will help them get started and find their way forward. They are much needed not only in corporations but in all our institutions where the demand is also growing; institutions such as the civil service, local government, healthcare and education, even the military and the police are all adopting coaching and seeking coaches.

Over 500,000 copies of this book have been sold worldwide. The previous edition exists in more than 20 different languages and hopefully this one will be equally widely available over time.

Current Languages in Publication

Chinese Croatian Czech Danish Dutch English
French German Indonesian Italian Korean Polish
Portugese Romanian Russian Spanish Swedish  


For More Information


To request further information on this book or anything else relating to Sir John Whitmore's work please call +44 (0) 2073 736 431 or by email at info@performanceconsultants.com


Corporate Bespoke Programmes


We run internal corporate programmes designed by Sir John Whitmore based on this book for individual clients who would like to offer the best bespoke programmes possible that actually serve there individual needs and requirements.

For further information or to discuss what programmes may serve your individual corporate needs please contact David Brown.

To request further information or let us know of your interest: Click Here