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In this section:
About Coaching
Overview
People learning about themselves
The principles of coaching
Coaching: By Definition
 
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Sir John Whitmore
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Performance Consultants International
Direct: +44 (0) 2073 736 431
Office: +44 (0) 2073 736 431

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David Brown
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Performance Consultants International

Direct: +44 (0) 7921 360 343
Office: +44 (0) 2073 736 431

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About Coaching

Overview

The term 'coaching' was first used in connection with communication skills by Tim Gallwey, a ground-breaking tennis coach who realised that his trainees did better when taught how to learn than when he tried to teach them how to hit a tennis ball.

This concept of 'self directed learning' was developed by Tim into what he termed 'life coaching' to distinguish it from 'sports coaching'.

People learning about themselves

Coaching has its roots mainly in psychology and sports coaching. However, early psychology was largely remedial and remained so even when it later developed through behavioural and cognitive therapies

In the sixties, humanistic psychology was developed, the key figures being Abraham Maslow, renowned for his 'Hierarchy of Needs', and Fritz Perlz, the founder of Gestalt Therapy. The breakthrough made by these psychologists was that they started to look at what was right with people rather than what was wrong - focussing on their best potential rather than their problems.

A sports coach called Tim Gallwey was the first person to apply this principle to coaching. Tim's key breakthrough was to understand the value of enabling people to learn about themselves - to become self-aware. He discovered that when he taught his tennis trainees how to learn, they performed better than when taught how to hit a ball over a net and that the 'opponent inside' is more limiting than the one on the other side of the net. A key factor was that as well as awareness, Tim also understood the significance of directionality: awareness of where you are is not enough to bring about change - you have to know where you want to get to. Tim wrote a series of books called 'The Inner Game', applying this self directed learning to people's lives and work. He named this process 'life coaching' to distinguish it from his sports coaching, causing confusion to this day for the uninitiated, who equate it with the instructive and remedial nature of regular sports coaching.

In the 1980s, Gallwey's methods were experienced by Sir John Whitmore, and his colleagues at Performance Consultants, who introduced them into the UK and coined the term 'Performance Coaching'. Executive, business, career, personal and other types of coaching are all built on the principles of Whitmore's Performance Coaching.
The principles of coaching

The key principles of coaching are AWARENESS and RESPONSIBILITY as defined by Sir John Whitmore in his seminal book, 'Coaching for Performance'. Key components are ownership, self belief, judgement free, solution focus, challenge and action.
Coaching: By Definition

The practice of Coaching may be described as a profession which helps individuals or organisations to achieve optimal performance, overcome obstacles and barriers to growth, and reach specific goals and challenges as a means to fulfilment, personal & professional development, work/life balance and prevention.

Association for Coaching

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To request further information on this particular program please contact Sir John Whitmore or David Brown on +44 (0) 2073 736 431 or by email at info@performanceconsultants.com

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