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| Building Culture
Capital “The basic entity of the social process is the individual, his desires and fears, his passions and reason, his propensity for good and for evil. To understand the dynamics of the social process we must understand the dynamics of the psychological process operating within the individual, just as we understand the individual we must see him in the context of the culture which molds him" Erich Fromm, The Fear of Freedom, 1956 |
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| Overview In an age of increasing global and local competition, the ability of an organisation to build a corporate culture that attracts and retains talented people is rapidly emerging as the most important criterion for financial success. Companies around the world are increasingly focusing on building their Cultural Capital. They are attempting to create vision-guided, values-driven organisations that focus on employee fulfilment, customer care and leadership development. Not only are these companies attracting and retaining the best people, they are also outstripping their competitors in building shareholder value. Our research shows that the most successful, high performance organisations show a strong alignment between personal and current culture values, and current culture and desired culture values. 
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Key attributes of a values-based analysis: A comprehensive values analysis enables a full cultural diagnostic and values assessments to be undertaken. This involves:
This values-based analysis tool has been developed to help executives, human resource professionals, and change agents to develop and manage their organisation's culture. It has been used by over 500 organisations in 25 countries since 1997. | ||||||||||||||||||||||
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